Westfield needed a film to remind cinema goers to validate their ticket for an extra hour free parking. It was a tiny budget but a great opportunity - especially with a new Terminator film on it’s way.

Breast Cancer Care are a charity that supports 1.7 million people affected by breast cancer every year. Every year the number of people being diagnosed goes up and Breast Cancer Care’s helpline, forums and one-to-one sessions are needed more than ever. So they need more donations. But to create donations they need to tell people who they are. And what they do. But we couldn’t do that with a nine-word headline.

So we entered a poster into the CBS Outdoor long copy challenge. Our entry was shortlisted in the top 20 and people were queuing up to read it on the awards night.

Our brief was to create a TTL campaign that not only would have stand out in the very busy back-to-school period, but would build brand awareness and love too. 

We created interactive packaging to help parents nurture creativity in their children. Inside each pack of Kinder Chocolate, was a different animal to colour in. Via AR technology kids are able to bring their unique creations to life and interact with them. The animals jump, roar and even giggle when you play with them.

We partnered a with well known Aussie street artist, Mulga and his family, to bring to life the world of Scribble Safari, and inspire parents and their kids to get scribbling away. 

The campaign is running across every media channel from Australia’s very own Scribble Safari Island on the global Magic Kinder app, TV, digital OOH and social content pieces. 

The app and website take this creativity even further for parents. We developed games, fun facts and videos of animals in the wild so not only are they having fun, they are learning a thing or two as well. 

Millennials are all about being in charge of their own music, their music taste helps define who they are. As they are often unable to catch all the acts live, and to avoid serious FOMO, they tune in online instead. But viewing it online means they miss out on the experience of being physically there and sharing it with their mates.

With a NOMO VR headset and a blue-tooth remote, there is NO Missing Out. Teens are able to choose what concert they are at, who they are sharing it with and where in the world they are. Coke films with a 360 camera a range of VR experiences at gigs/festivals around the world. With the VR goggles on, you are not only able to curate your own festival but feel like you are there sweating in the crowd. The blue-tooth remote allows them to change from concert to concert and see what stage mates are at, joining them if they wish.

Pretty old school this now, but an early fav. The challenge was to launch an exciting range of Mediterranean dips to NZ. (Back in the day when fancy hummus was a BIG thing). The problem was they were called Lisa's and there was nothing exotic sounding about them.

Not only did this campaign allow us to prank call supermarkets, but years later Lee-Sas was still being joked about by Kiwi's when they took their favourite dip to a party. Making into the vernacular was a pretty sweet thing.

Marmite are an innovative bunch. Not satisfied with yeast extract-on-toast they started to experiment with Marmite flavoured savoury products. First came cashews and crackers.
Now there’s the world’s first savoury cereal bar. 

To introduce the bar to the unknowing public we asked the question – what Marmite product would go too far? And then we sent it to them via DM.

Marmite toothpaste caught our audience’s attention and imagination. Coupon redemption exceeded the target by 81% at 5.47%. Facebook views increased by 135% and 3,000 new fans joined in. And the packs were highly sought after – one sold on eBay for £17.

And if you happened to be wandering through a train station it’s quite likely you were handed a bar and invited into a booth to try it and capture your reaction on film. Over 250,000 people took a big bite of the new bar – 4,500 on film. These reactions were then played across London underground digital media - billboards and escalator panels. From the faces they pulled most weren’t loving the new Marmite snack. 
 

In September 2017 the human rights of the LGBTI community was put in the hands of the Australian Public.

Should the law be changed to allow same-sex couples to marry?

The catch? You had to vote via a mail plebiscite with no guarantee the result would be recognized by the government. The price?  A small $122M tax dollars. 

The vast majority of Aussies agreed it should be a YES, but voting by mail on something that didn’t affect them directly was a bit of an effort. We wanted to do our bit and join the YES campaigners in changing that.

Our strategy was to engage as many people as possible with a message that cuts to thick of the problem. Our solution was the simple calling - Equality Requires Action, written on a post stamp. 

Our creative team designed a series of posters that reminded Australia that 3 simple letters is all it takes.

Hundreds of streets surrounding post boxes were peppered throughout Sydney and Melbourne with posters and stickers, reminding people to act and get their votes in the mail by the cut off date. 

We partnered with Reclaim the Streets and joined them in creating a mass YES postal vote in Sydney's Surry Hills, where at 2pm hundreds posted their YES vote together. 

To amplify it further we set up mobile gif stations with props to roam the festival capturing the YES supporters and thousands of colourful YES gifs were shared online.

Amplifying the reach a further 1247% from the people there on the day and reminding their social audience to act also.

On 15th November 2017, after 3 months of campaigning, (from all over the country) the votes were in.

Australia said YES. 

And on the 7th December 2017 the government did too. 

Sanitarium’s Milk and Cereal Bars. Your whole bowl of breakfast, in a bar. (who’d of thought). This was made so long ago (as you can tell by the format) but it was a fun one.

Sony Ericsson phone speakers were state of the art (at the time ha). The days of tinny sounding music on your phone were over. They wanted their customers to really feel the music, almost as if they were there…

To get people thinking about how important sound was, we created a gig-in-the-dark. The complete dark. The pitch black. With band-of-the-moment, Friendly Fires. Take away sight and how much more powerful does sound become?

But you couldn’t buy tickets. We wanted real fans to be at this show. Tickets were won through radio stations and a fly-poster comp. 

The logo and web address were posted around London. Online fans were instructed to snap the poster and upload it. Every pic was a chance to win tickets.

The gig created buzz among real fans. And the music press liked it too.

Sell drawers that close silently they said.

The brief was to create an integrated Campaign that established Coors as the official beer of Halloween in Australia and make it relevant and memorable to our millennial target market. Halloween in Australia has somehow lost its way with people dressing up as just about anything they can pull together. Coors set out to change this by combining occasion with the product benefit, making Halloween 2016, SCARILY REFRESHING. 

As part of the campaign ‘Night of Frights’ events were hosted across the country where partygoers were transported to the scene of a horror movie via VR and bar staff/bars were treated to a spooky makeover. To create hype and awareness in the lead up to these events we released a prank video on social media. 

#coorshalloween resulted in an online reach of over 2 million with the prank video being shared over 170, 000 in just the first few weeks and resulted in a sales uplift of 21% on bottles and 360% on cans. 

The brief was to launch a quirky new brand of kids water that was jammed packed full of vitamins. Not only was it cool to look at it was good for them too! 

If you love Marmite, you just can’t get enough. Brand TVC that drives home this fact.