Millennials are all about being in charge of their own music, their music taste helps define who they are. As they are often unable to catch all the acts live, and to avoid serious FOMO, they tune in online instead. But viewing it online means they miss out on the experience of being physically there and sharing it with their mates.
With a NOMO VR headset and a blue-tooth remote, there is NO Missing Out. Teens are able to choose what concert they are at, who they are sharing it with and where in the world they are. Coke films with a 360 camera a range of VR experiences at gigs/festivals around the world. With the VR goggles on, you are not only able to curate your own festival but feel like you are there sweating in the crowd. The blue-tooth remote allows them to change from concert to concert and see what stage mates are at, joining them if they wish.