After six months of pitching, we won the Hubbl account against three other agencies. Foxtel Group's vision was clear: make TV and streaming simple again with a Hubbl in every Australian home.

Hubbl solves the cluttered, confusing world of streaming and live TV, where managing multiple apps and endless content has become a challenge.

Our task was to highlight Hubbl's simplicity in a way that resonates with Australians. And do it with talent. Enter Hamish & Andy, entertainment's favorite besties. In a series of spots, we follow Andy as Hubbl transforms his entertainment experience, one feature at a time.

Within the first 3 months post launch, 1 in 3 Australians knew what Hubbl was, within 6, they were selling out.