Our brief was to create a TTL campaign that not only would have stand out in the very busy back-to-school period, but would build brand awareness and love too.
We created interactive packaging to help parents nurture creativity in their children. Inside each pack of Kinder Chocolate, was a different animal to colour in. Via AR technology kids are able to bring their unique creations to life and interact with them. The animals jump, roar and even giggle when you play with them.
We partnered a with well known Aussie street artist, Mulga and his family, to bring to life the world of Scribble Safari, and inspire parents and their kids to get scribbling away.
The campaign is running across every media channel from Australia’s very own Scribble Safari Island on the global Magic Kinder app, TV, digital OOH and social content pieces.
The app and website take this creativity even further for parents. We developed games, fun facts and videos of animals in the wild so not only are they having fun, they are learning a thing or two as well.