As the leaders in retail, the opportunity was to show that Westfield is much more than just a place to purchase the latest products. Westfield’s products, services, experiences, retailers, and partners have all been carefully curated to meet the ever evolving needs of the customer. Whether it’s the things you need (the groceries, the back-to-school supplies, the last-minute formal dress), or the things you love (a place to catch up with friends, a place to be entertained, a place you’ll find the perfect mani pedi), Westfield has been carefully designed for the rhythm of life. You say they are made for it.

MADE FOR FAMILIES - LAUNCH

MADE FOR WINTER WANDERING - 2021

After a very indoorsy 2020, the thought of another winter cooped up inside doesn’t sound too tempting. So for Westfields’ 2021 winter campaign, we decided to acknowledge the fact that we’re very much done hibernating. Netflix and chill is out. Winter wandering is in. (And as luck would have it, so are some pretty swish-looking teddy coats).

MADE FOR SPRING OUTSIDE THE BOX - 2021

We set out to inspire our customers with a celebration of the colourful and the unconventional. Encouraging them to leave their WFH wardrobe at home and embrace their creative side, having fun adding a little, or a lot, of new vibrancy to their Spring. Even the production had to be a little ‘out of the box’, executing the entire shoot and 700+ assets amidst Sydney’s lockdown. Working with influencers as talent, in this social first campaign, we were able to flood our audience’s feed with the latest trends and inspo.