Breast Cancer Care are a charity that supports 1.7 million people affected by breast cancer every year. Every year the number of people being diagnosed goes up and Breast Cancer Care’s helpline, forums and one-to-one sessions are needed more than ever. So they need more donations. But to create donations they need to tell people who they are. And what they do. But we couldn’t do that with a nine-word headline.
So we entered a poster into the CBS Outdoor long copy challenge. Our entry was shortlisted in the top 20 and people were queuing up to read it on the awards night.