Making Christmas Merrier

The annual Santa photo is a cherished Christmas moment that Westfield helps families experience every year. However for children with sensory processing challenges, the music, lights and busy environment can be too overwhelming, and families are reluctant to take part.

Inspired by this customer feedback, we worked with Autism Spectrum Australia to create Sensitive Santa – a calm photography session run before shops are open, when the lights are low and the crowds are gone.

To create awareness around the initiative, we created a film that showcased one family’s magical experience.

The response the film it received was equally magical - with features on every major news network, leading to Sensitive Santa sessions booking out across Australia and New Zealand and 755 children getting to meet Santa for the first time.